Service: Campaign - Motion Design - Graphic Design
Redefining how we view time with a watch that
celebrates procrastination.
celebrates procrastination.
As a part of D&AD New Blood 2021, Fossil & MSL asked us to inspire 18-24 year olds to make more time. However, in today's society, it's hard to even make time for yourself.
One of today’s issues with our productivity culture is that we have created a society where 60% of young adults suffer from anxiety and stress due to the pressure to succeed. To battle our perception of time, we developed a PR campaign that celebrates people who buck the trend: the procrastinators.
One of today’s issues with our productivity culture is that we have created a society where 60% of young adults suffer from anxiety and stress due to the pressure to succeed. To battle our perception of time, we developed a PR campaign that celebrates people who buck the trend: the procrastinators.
Lead AD and creative: Ester Wikström
Lead strategist and copywriter: Mica Helger
Lead strategist and copywriter: Mica Helger
Case study
Watch & Fossil's Tin Packaging
Example of Pre-launch awareness campaign
Pre-launch nomination campaign across social media
Example of user generated content though campaign
