Service: Brand Communication - Identity Design
An identity for a new podcast brand, with a social good at the heart of it.
The Accumulate charity provides creative workshops for young, homeless people in the UK. Together with the branding studio DesignBridge, we created a holistic brand concept that doesn't stereotype the homeless yet shows that they're both delicate and resilient.
Strategy: Mica Zalie
Brand Designer: Ester Wikström
Logotype
Brand assets on podcast services
Logo Exploration
Audio Branding
Spreading awareness throughout London
A2 Promotional Posters
Stationery
Internal Communication
Live podcast branding concept
Pin - concept
Laser cut pin
Graffiti tag for brand awareness
